What a strange world it would be if there were no persuaders. Life is one continuous series of persuasions. At home it is the parent persuading the child, the child persuading the parent, the salesman persuading the prospect, the lawyer persuading the jury, the boy persuading the girl or the politician persuading his constituency. And so on and on.

To be a persuader you must be persuaded and in order to continue to grow we must practice the art of persuasion. The old saying, “Nothing succeeds like Success,” fits the persuader perfectly. The earlier in life you begin, the fuller your life will become. It is only in sharing and giving that we realize what we have, and we can give nothing better than persuading others to worthwhile goals, right motives and eternal values.

I think it is safe to say that sometimes in our lives we will be persuaded to become positive persuaders seeking to give and share, or we’ll not be persuaded and spend the rest of our lives waiting for a break, taking and keeping.

I hope these thoughts on persuasion have increased your awareness of the great privilege and obligation of the persuader. The world needs one more positive persuader. It is you?