Customers Expect More

What makes a successful salesperson? I’ve often asked that question at seminars, and the answers have been all over the ball park. “You’ve got to have the right product,” some say. It helps. But we’ve all known salespeople who went broke trying to move superb products and others who could make fortunes selling ice cream on an iceberg. A really good salesperson can rack up more sales with a mediocre product than a mediocre salesperson can make with the greatest product in … [Read more...]