- Tony Robbins

The frustration in her voice was something I used to experience as well – until I came to a profound realization: Focusing On Your Results Is Dangerous.

I used to keep charts all over my office to fill in the names of the people who signed up for my Coaching Program and Retreats.

Even after hours of marketing efforts, I would feel defeated if I wasn’t able to fill in all of those spaces at the end of the week.

My definition of success was only based on results.

I was placing all my focus and energy on something I had very little control over. Think about it; you really can’t make your prospect buy your product or say yes to your opportunity.

So why give so much power to an element that you cannot control? What you can do is show your prospect enough intriguing information, in a passionate way, on a consistent basis, that will touch, move, and inspire them to make their own choice. The only factor you have complete control over is your efforts!

So let’s talk today about how you can shift your mindset, release the control the results, and focus on your efforts.

First, decide how many people you are willing to share your product or opportunity with. Again, the only part of the sales process you have control over is your efforts and the quantity of prospecting attempts you will make.

What is that number for you?

Powerfully choose how many people you are willing to prospect and be fiercely committed to it.

Next, realize that the other aspect of selling you have control over is the number of no’s you are willing to take without giving up; or better said, how many no’s you’re willing to take and still stay motivated, excited, and inspired.

The most effective way to do this is to embrace the Law of Average (LOA). Think of it scientifically. How many prospects do you need to share your opportunity with to get a yes? In other words… How many no’s do you have to receive to get a yes?

For most sales people that number is 10. When I realized this truth, I got freed up of the frustrations that come for ‘getting a no’. Getting a no is just a part of selling. The more yes’s you get and the bigger you want to grow your business, the more no’s you’ve got to be willing to receive!

When I was in Network Marketing I did an interesting experiment that helped me focus on my efforts and stay motivated. First, I knew that, on average, I made $500 on each sale. Then I divided that amount by 10, the number of no’s I had to received in order to get a yes (L.O.A.). That meant I made $50 every time I got a no! I actually taped a $50 bill to my phone and every time I got a no, I’d hang up the phone and say, “Thanks for the fifty bucks!”

Free yourself up from trying so hard to convince, persuade, and control your prospects. Let go of the results. Put your energy and power into your efforts and you will be an incredible force. Your prospect will sense your unique and confident posture and will want what you have.

Think of how powerful you will be when you release what you don’t have control over and fervently grasp what you do. The only factor you have complete control over is your efforts!

What this really takes is a shift in your mindset. Evaluate the goals you’ve set and discern if they depend on your efforts or results. Instead of setting the goal of five new business associates, set the goal to put 50 new prospects in your recruiting pipeline. Instead of setting a goal of selling 100 widgets, set your goal to put your widget in front of 10,000 new prospects.

The incredible success I have experienced since I shifted attention to efforts instead of results has been nothing short of amazing! And it will be the same for you…

The only factor you have complete control over is your efforts! And your efforts are all you need to get the incredible results you desire.

- Dalai Lama

For more information about the full length version of this program, please visit:

http://www.seminarsondvd.com/ProductPages/SciencePositiveFocusBrianTracy.aspx

From goal setting to the psychology of achievement, New York Times bestselling author and motivational speaker Brian Tracy knows what he is talking about. This powerful session on staying positively focused is filled with ideas for higher achievement. You’ll learn exactly what to do in order to the break negative patterns that are stopping you from reaching your next level. Goal setting is one of the core skills for creating your ideal life. You’ll discover the critical steps necessary to stay focused on your goals and make the goal setting process fun, instead of a chore. You’ll also get the motivational boost you may need, to follow through on your goals and keep yourself in balance. Loaded with great ideas and philosophies for the achievement of big dreams, this power-packed training video is one of Brian Tracy’s best ever.

Have you ever walked into a room and couldn’t remember what you went there for? Have you ever grasped the hand of a potential client and then when the handshake broke, the name seemed to disappear from your memory? Or have you ever left a prospect and as you drove away remembered a key point that you should have shared with them?

Of course you have… we all have. However, I have some great news for you. Your memory is nowhere near as bad as you may think it is. Recently, I was a guest at a radio station in Waco. The disc jockey wrote a 50-digit number on a sheet of paper and told his listening audience and then played a three-minute song for his audience.

As the listeners enjoyed the song I memorized the 50-digit number. When the song was over we went back live on the air and I handed him the paper. I then proceeded to say the number forwards and then I said it backwards. The disc jockey looked at me in utter disbelief and stunned he said, ‘Ron… you are incredible!’ I looked him straight in the eye and replied, ‘You know… you are right!’ I said, ‘Jay, the greatest computer ever created does not come from Dell or Gateway. The greatest computer ever created does not sit on the assembly line of a computer factory. Instead, you and I are the greatest computers ever created. And yes… you are right. I am incredible… but so are you.’

The human memory has the ability to hear a 100 digit number or more once and then repeat it forwards and backwards, it has the ability to memorize a Shakespearean play word for word or memorize the stats of every baseball player for the last 100 years, and the human memory has the capability to meet 100 people in 20 minutes and recall every single name!

Now, the question is, are you doing these things? If not, the reason is simply that you have not been trained to. Two thousand years ago a Greek named Simonedes developed a memory method called ‘Loci’. With this method, Simonedes numbered locations in his home. He started in the doorway and then logically proceeded around his home. He reviewed these items so many times mentally that if you asked him what was number 25 then he could instantly tell you what piece of furniture that number corresponded to.

These 25 objects were actually mental files for Simonedes. Then if he had a list of items he wanted to recall he would place them mentally on these objects in his home. Let’s say that you are a professional who wants to give a speech without notes. Simply turn the key points into pictures and then file them to your ‘house files’. When you are called upon to speak simply mentally walk through the house and give your talk without notes.

For example, recently I gave a one hour keynote in Atlanta at a home builders conference. I wrote my speech out the night before. The first thing I wanted to do was talk about the book, ‘How to Win Friends and Influence People.’ So I visualized the book on my front door and then mentally walked through my house and gave the one hour talk without notes! That can work for you as well. Anything that you want to recall simply turn it into a picture, place it on your house files and get ready to be amazed! YOU are the greatest computer ever created!

Reproduced with permission from Your Achievement Ezine. To subscribe to Your Achievement Ezine, go to www.yoursuccessstore.com All contents Copyright © YourSuccessStore.com except where indicated otherwise. All rights reserved worldwide. Duplication or reprints only with express permission or approved Credits. All trademarks are the property of their respective owners.

Whatever dream you decide to go after, whether it is a family, or a career goal, you must consciously decide that it is your life’s mission. Benjamin Disraeli said, “The secret of success is constancy to purpose.” You must go at it obsessively and set high standards for yourself along the way. There is no room for compromise when you are charting a course for your life or your career.

I spoke to a group of sharp young people not long ago, and when I finished, some of the fellows came up and said they were interested in becoming professional speakers. They invited me to go out with them that evening to have a good time. These fellows looked as though they knew how to have a serious good time.

I had planned to work on my delivery that night by listening to my tape of my speech. I tape my speeches and listen to them later so I can study what works and what does not work with a particular audience. In effect, I listen to the audience listening to me.

I was tempted to go with these fellows, and back when I was their age I probably would have given in to that temptation and gone. But I have become more disciplined and more committed to my craft. A friend of mine, Wes Smith, wrote a humor book called Welcome to the Real World, and in it he offered advice to fresh high-school and college graduates. He had a line in the book that pertains to the situation I faced that night. It said, “Having a drink with the boys after work every night is a bad idea. Notice that the boss doesn’t do it. That is why he is the boss and they are still the boys.”

Wes told me that he wrote that line with one particular group of hard-partying young businessmen in mind, and five years after the book came out, he ran into one of them. The guy volunteered that he’d read that line in Wes’s book and decided never to go drinking after work again. It paid off, he said. He had risen to a vice-presidency at a savings and loan.

In my drive to become a public speaker, I developed that kind of focus, too. There is not a lot of time for hard partying if you are pursuing greatness. It was not that these young fellows were not serious about their interest in professional speaking, but they were just as serious about having a good time. I don’t believe they were focused on their goals. They were seeking a profession but they were not on a mission to make a dramatic difference in the world. I am. You should be too.

Rather than the party crowd, I prefer to seek out people with knowledge that might be useful. I like to find out what books successful and intelligent people are reading. I want access to the information that contributes to their success and intelligence.

Reproduced with permission from Your Achievement Ezine. To subscribe to Your Achievement Ezine, go to www.yoursuccessstore.com. All contents Copyright © YourSuccessStore.com except where indicated otherwise. All rights reserved worldwide. Duplication or reprints only with express permission or approved Credits. All trademarks are the property of their respective owners.